CLAUDE BÉGIN INVITES US TO SLOW DOWN ON THE STREETS WITH "TOUT DOUX"
After a busy summer of shows and collaborations, Claude Bégin joins forces with the city of Laval for "Tout doux", a song designed to raise awareness of the need to respect speed limits.
Claude Bégin chose to use humor and creativity for this preventive campaign, inviting the public to drive "Tout doux" in the city. The "Bégin" touch is quickly recognizable through pop tunes sprinkled with zany lyrics in a deep, haunting voice.
Take it easy in your big tank
Flatter it gently like a big cat
And if you see a speed bump
Slow down
A wacky music video accompanies the release, featuring furs, beautiful cars and even a choir!
- Tout doux
