CLAUDE BÉGIN'S « AUJOURD’HUI » : A TV PERFORMANCE TRANSFORMED INTO A MUSIC VIDEO
Quebec City, November 30, 2022 - At the beginning of November, Claude Bégin made a notable appearance on the show La semaine des 4 Julie. The public thought they were (almost) seeing double. A second Claude, nicknamed "Fraude", performed "Aujourd'hui", the new song by the songwriter.
"We are all someone in our personal life, and what we expose on social networks, publicly, is like another person" - Claude Bégin
Created by filmmaking duo Dan & PAG, a video documenting the process behind the television ploy is now available. The film crew captured every moment of it. The complete preparation of actor François Ruel-Côté, the complex make-up, the rehearsals of the song and the actor's study of each of Claude's facial expressions precede the performance on the set of the popular talk show.
In a world where everything is both fantastic and mundane, "Aujourd'hui" is a hymn to the daily filling of an existential void by that of others, deliberately shared, in a dizzying digital fair.
- Aujourd'hui
