“LA PEUR EST UNE FLEUR” : LOÏC LAFRANCE UNVEILS A SPIRITED AND COLORFUL ALBUM
After an eventful year for Loïc Lafrance, his album La peur est une fleur is finally available! Produced and mixed by Julien Mineau (Malajube), the album was written, arranged and composed during the Francouvertes 2024 and the end of the university semester, in a state of feverish exhaustion. The opus encapsulates the raw energy of this extremely busy, incessant moment.
La peur est une fleur (Fear is a flower) is a tour de piste of the image of fear, compared to a flower. This naive figure of speech is a gateway to personal subjects, making the work undoubtedly the artist's most poignant and honest to date.
The album is a rock epic that fuses influences from the glibness of 90s grunge rock and the catchy melodies of 2000s rock, to create a modern pop-rock that promises to be a breath of fresh air in the Quebec musical landscape (“2034 (le soleil tombe sur toi)”, “Maison de vitre”, “Adélaïde”, “Après la pluie”). The album also includes theatrical offerings in which Loïc Lafrance sings in a more marked, hyperbolic style (“Dans mon sang”, “Autoportrait en quatre couleurs”, “Coup de dés”). In the more emotive songs, “Saint-Sauveur douleur” and “Le monstre est de béton” plunge us right into the artist's guts.
La peur est une fleur was recorded at Loïc's and Julien's homes, as well as at l'Unisson with Antoine Boily-Duguay on sound engineering and at Sonar with Bastien Banville. The mastering was done by Benoît Fecteau. Sarah Dion (Les Shirleys, Easy Tiger), Mélanie Venditti, Mathieu Boucher and Meilo S. Lalande (Lavande) are the musicians who contributed to the opus. Dogo Suicide, a “post-everything but overall punk” band, is also featured on the album's final song, “SPVQ”.
Each song was in itself a risk-taking venture for Loïc, who ventured into more emotional subjects in an attempt to de-intellectualize the subject matter in favor of a better feel. The album is therefore an appeal to the audience, with the aim of freeing ourselves from fear.
The release is accompanied by a music video for the lead track, “Adélaïde”, which features a young woman who finds a solution to her fears and anxieties: she calls on the fear-weeding company, La peur est une fleur. The video was directed by the artist himself, with the help of Nate Vallières. The song, with its catchy melodies, transports the listener into a teenage crisis where questions of identity and casualness reign supreme. To call La peur est une fleur, dial 844-644-9570!
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NOVEMBER 15TH – FOUFOUNES ÉLECTRIQUES (CCF)
Loïc Lafrance - La peur est une fleur (album)
