Loïc Lafrance’s music defies labels. Instead, it is defined by its high-energy, maximalist and modern approach. Over the years, the artist from the Bas-Saint-Laurent region has evolved from singer-songwriter music to rock and, most recently, abrasive hyperpop.

Now based in Québec City and active on the music scene since 2020, Loïc Lafrance has made a name for themself as a finalist in the 28th edition of Les Francouvertes in Montréal. Other career highlights include winning the Coup de cœur award at Cabaret Festif!, competing in the Grand Concours at the Festival international de la chanson de Granby, and appearing on the tenth season of TVA’s La Voix. The artist has performed approximately 50 shows, including at major events such as Osheaga, Le Festif! and L'International des montgolfières de Saint-Jean-sur-Richelieu.

Musically, Loïc Lafrance self-produced their first two projects, Le monde des adultes (2021) and THÉÂTRE/VIOLENCE (2023). In September 2024, they released La peur est une fleur, an album produced by Julien Mineau (Malajube). Blending grunge and pop through a raw sound, this multidisciplinary project showcases an unapologetic and outspoken artistic vision. The album earned Loïc Lafrance a GAMIQ nomination in the Rock Album category.

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